MŌ PAE ĀTEA
 ABOUT PAE ĀTEA
MŌ HAUMI
 ABOUT HAUMI




Tuku TaniwhaMā te tauira ka tohua mai he tohunga;
Mā te tauira ako ka tohua mai he māramatanga
Through the pattern of symbols we see;
Through the pattern of learning we understand
Tuku RaumatiHe whakaaro, he pua, he kanorau, he rau ora
Grounded thoughts colour our world  
Tuku Tuakiri Kākahuria te kiripapa kākahuria te tuakiri
Adorning the land embellishing identity
Tuku TaiaoKo te reo o te taiao, te tupu o te māramatanga
Through Nature's voice, we generate understanding
Tuku WāMata Muri, Mata Mua
Faces of the Past, Faces of the Future
Tuku MātaurangaThe Transmission of Knowledge
Tuku WhenuaThe Birth of Auckland: September 18th 1840
Tuku ToiAugmenting the urban landscape
TUKU TUAKIRI
Kākahuria te kiripapa,
kākahuria te tuakiri

Adorning the land,
embellishing identity


 We are a reflection of our environment, and so our identity is tied to the rhythms, patterns, and cycles of the natural world.

This tuku (campaign) celebrates the language of the taiao through the innate expression of identity that is ‘fashion’. This campaign is intended to run in the week lead-up and the week of New Zealand Fashion Week 2023, and it presents collections by Kiri Nathan as photographed by Damien Nikora and David Shields.

Kiri Nathan is a Maori fashion label who craft their collections through innovative and modern designs that reflect the cultural and natural beauty that is Aotearoa, New Zealand.

In Kiri’s collections, silhouette, materials, colour, textures, and weave all nod to being from here, Aotearoa, and the unique landscape that our history and our ‘now’ sit within.

This August 29th, Kiri Nathan will be the first Maori fashion label to open New Zealand Fashion Week. These billboards celebrate both this moment, but most importantly, the role that kakahu have in reflecting place, culture, and identity.